When the Greater Moncton Human Rights (GMHR) committee was looking for a different way to recruit and engage members, they decided to open a contest to reach out to more PSAC members. After partnering with the Moncton Inspire Festival, an international non-profit street arts festival, and finding some PSAC members who had talent, they were ready to create their project. First, the contest was asking members to answer a question by submitting, images, pictures, texts, poems, etc. The question was: What does equity groups within the PSAC means to you?